Baxter Blue creates a fashionable range of non-prescription glasses for adults and children that alleviate the symptoms of digital eye strain & filter out harmful blue violet light.
Screens, screens, screens
In our increasingly digital lives, extended screen time is quickly becoming the norm and all this screen time is the culprit behind digital eye strain. Baxter Blue specialised Blue+ lenses are the solution your eyes have been crying out for, filtering out 50% of the most harmful blue violet light (400nm-440nm) whilst allowing the 'good blue light' to enter the eye.
Our lens is clear not yellow!
Our lenses look great too – because the Blue+ lenses are clear, not yellow. Combine it with one of our stylish frames, and you have protective eyewear you will be happy to wear anywhere!
Less glare and more contrast
Our Blue+ lenses also reduce glare to provide better contrast on your screens – making it even easier to enjoy Netflix, read the news or check your emails. Glare creates unnecessary feedback that we need to filter out and this causes eyestrain, but is easily sorted. All our lenses have premium AR coatings to prevent up to 99% of glare from entering our eyes.
The features of baxter blue blue+ lenses:
- Filter out 50% of harmful blue violet light (in the 400nm - 440nm range)
- Lets the good blue light in
- Alleviates digital eye strain
- Adds contrast to define characters on your screen
- UV400 protection (99-100% UVA & UVB protection)
- Anti reflective coating
- Anti scratch coating
The story behind baxter blue
We established Baxter Blue with a clear vision to create a fashionable range of non-prescription eyewear for children and adults who use computers and digital devices, importantly protecting their eyes from the dangers of blue violet light and alleviating the symptoms of digital eye strain.
We are not optometrists and we don’t have a long history of eyewear development. What’s more, the honest truth is neither of Baxter Blue’s founders has ever needed prescription glasses! But we do know what the headaches and sore eyes that comes from working long hours on a computer feel like. That’s what led to more research time on the computer (and more sore eyes!), as we learnt about digital eyestrain and the harmful effects of blue violet light not only in adults but also children.
With digital devices now part of children and teenagers everyday learning and communication there's a pressing need to be proactive and protect their eyes. With the average Australian worker now spending an average of 10 hours a day staring at a screen, in addition to device time, they also need to protect their eyes from the effects of blue violet light.
So that became our mission. To make computer glasses that not only work by filtering out the harmful blue violet light and alleviating digital eye strain, but are also fashionable. And so Baxter Blue was born.
We could have just worked with an off the shelf blue-light-blocking glass, but we wanted to be certain the lens would filter out harmful blue violet light but let good blue light in. So we embarked on many months of research and development to create our own blue light lens, partnering with experts in the field.
And now we have it: Blue+. The Blue+ lens filters out the most harmful blue violet light (wavelength 400nm-440nm) but still allows the good blue light in. And it looks great too – because the Baxter Blue+ lens is clear, not yellow. Combine it with one of our stylish frames, and you have protective eyewear you will be happy to wear anywhere!
We know digital devices and screens are here to stay. And we believe that Baxter Blue eyewear will also need to become part of our every day lives if we want to avoid the symptoms of eye strain and the potential for long term eye damage.
That’s what Baxter Blue is all about. Designed in Sydney, made for everywhere – it’s eyewear for our digital age.
Giving the gift of sight
Your purchase makes an incredible difference to a person's life! For every pair of Baxter Blue glasses you purchase we will provide a person in need a pair of reading glasses.
We are excited to be partnering with RestoringVision to give the gift of vision to those throughout the world who would otherwise not have access to glasses. RestoringVision are a not for profit organisation who since 2003 have distributed over 7 million pairs of reading glasses & sunglasses to people in need.